Get serious about your sports sponsorships

We are seeing big growth in the amount of money being spent on Sports - globally and here in India (much higher growth rates in India). But one thing is common across almost all major sports sponsorships - companies ‘believe’ that this is money well spent, without having the data to prove it is.

Here are some revealing statistics to consider. As per a recent article -

1. Only 35% of marketers consistently measure impact of sponsorships

2. A full 25% of marketers do zero or near-zero data collection and analytics on sponsorships

3. Only 47% of marketers have a method to try to quantify value

4. A massive 80% feel the need to do something about this

At Fantain, we are working with one of our key customers to address this problem. We are building a Sponsor Effectiveness Dashboard - that quantifies the value a sponsor gets in spending money on sports. The model we are building is exhaustive and captures the value across many channels of reach - both direct and indirect, both online and offline. While the model per se will be refined over a period of time, we are sure that it will be far better than dropping coins in the pond and hoping your luck will turn.

* Article Credit - “Measuring the Value of Sponsorship”, by Paul Hartley

Comments

Key Players: India - England

When there is nothing left, you will play for pride. That is what India has to do tomorrow. Considering the fact that the match is taking place in Mumbai. Do it for them. Do it for us. England and Australia will meet each other at the finals on 31st March. India and England are more than likely to go in with the same playing eleven.
India Terribly low on morale, the team will now have to give it their all. They need to know that they are much better than this.
Key players Smriti Mandhana H Kaur Jhulan Goswami J Rodrigues Pooja Vastrakar
England The team has been doing really well since day one. They will now consider this as a practice match. But they will want to win and go to the finals with confidence. They were thumped by Australia earlier in what can be called as a one-sided game. They want to win this tomorrow.
Key Players Danielle Wyatt Nat Sciver Jenny Gunn Tammy B Tash Farrant
Indu

Editor’s Pick (PKL)

The first match - UP - Bengaluru

UP Yoddha - Squad strength: 18 (16 Indian, 2 Overseas) Defenders – Jeeva Kumar, Hadi Tajik, Nitesh Kumar, Gurvinder Singh, Santosh BS, Rohit Kumar, Sanoj Kumar Raiders – Rishank Devadiga, Sulieman Kabir, Nitin Tomar, Surendra Singh, Mahesh Goud, Ajvender Singh, Gulveer Singh All Rounders – Rajesh Narwal, Pankaj, Sunil, Sagar B Krishna Bengaluru Bulls - Squad strength: 18 (16 Indian, 2 Overseas) Defenders – Ravinder Pahal, Sachin Kumar, Navjot Singh, Pradeep Narwal, Kuldeep Singh, Mahender Singh Raiders – Rohit Kumar, Ajay Kumar, Sumit Singh, Harish Naik, Sinotharan Kanesharajah, Gurvinder Singh, Rohit, Sunil Jaipal All Rounders – Sanjay Shrestha, Ashish Kumar, Ankit Sangwan, Amit, Preetam Chhillar

My Lineup AR: Pankaj DF: Ravinder Pahal , Mahender Singh RA: Ajay Kumar, Nitin Tomar, Rishank Devadiga, Rohit Kumar

The points of some players go right through the roof. Nitin Tomar with a score of 654 and Rohit Kumar with 1018. I have seen Rohit Kumar play. He is r…

Editor’s Pick (Nidahas T20): India - Sri Lanka

The table is currently in a very surprising situation. Most expected Sri Lanka to show Bangladesh the door. But here they are still standing up and shining. The tournament is wide open. Today’s match is between India and Sri Lanka. The stakes are much higher now that Bangladesh is more feared than before. The teams would not want to risk anything at this point. Earlier I had said that they might experiment with the lineup and give everyone a chance. Now it will be more than giving people a chance. They will strategize. The Indian team will be open to experimentation, but not at the cost of results.

The untested ones are Deepak Hooda, KL Rahul, and Axar Patel. India has lost to Sri Lanka in their first encounter of this tournament. They will want to be wary because another defeat could cost them the tournament itself. So, not all the new players will see the light today.
A lot depends on Rohit Sharma today. Shikhar Dhawan, Suresh Raina, Manish Pandey and Dinesh Karthik will chip in too.…

Game on...

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