Skip to main content

Get serious about your sports sponsorships

By





We are seeing big growth in the amount of money being spent on Sports - globally and here in India (much higher growth rates in India).  But one thing is common across almost all major sports sponsorships - companies ‘believe’ that this is money well spent, without having the data to prove it is.   
Here are some revealing statistics to consider.  As per a recent article -
1.  Only 35% of marketers consistently measure impact of sponsorships
2.  A full 25% of marketers do zero or near-zero data collection and analytics on sponsorships
3.  Only 47% of marketers have a method to try to quantify value
4.  A massive 80% feel the need to do something about this

At Fantain, we are working with one of our key customers to address this problem.  We are building a  Sponsor Effectiveness Dashboard - that quantifies the value a sponsor gets in spending money on sports.  The model we are building is exhaustive and captures the value across many channels of reach - both direct and indirect, both online and offline.  While the model per se will be refined over a period of time, we are sure that it will be far better than dropping coins in the pond and hoping your luck will turn.



Reactions:

Comments

Post a Comment

Popular posts from this blog

Editor’s Pick (T20): India - Sri Lanka

By
A young and relatively inexperienced team, the players are full of enthu and raring to go as they face Sri Lanka at home tomorrow for their first T20 match of the Nidahas Trophy. I’ll tell you one thing. India is full of confidence. The boys have beaten the lions before in their own den. Not just beaten but a brutal defeat the Lions faced. Team Sri Lanka, on the other hand, will not take this team lightly. Yes, they are young. Yes, many players are playing for the country for the very first time. But that does not make the players any less lethal or skilled. In fact, the young players are likely to be passionate and aggressive from the word go.
India squad: Rohit Sharma(c), Shikhar Dhawan, Lokesh Rahul, Suresh Raina, Manish Pandey, Dinesh Karthik, Deepak Hooda, Washington Sundar, Yuzvendra Chahal, Axar Patel, Vijay Shankar, Shardul Thakur, Jaydev Unadkat, Mohammed Siraj, Rishabh Pant Sri Lanka squad: Dinesh Chandimal(c), Upul Tharanga, Danushka Gunathilaka, Kusal Mendis, Dasun Shanaka, …
Post a Comment
Read more

India showed what they can do at Chepauk Stadium last night.

By
I could not get my hands on the tickets. Yup. Had to start with this line because it can only get better as you read on. The match was mind-blowing. The Men In Blue were bright and brilliant. They were down a bit but when they came back, they were strong and competitive. They did not let the rains get to them. They did not let the rain prevent them from winning. The Chennai Audience had the time of their lives indeed. It was good cricket. Even for those few at the stadium who supported the Aussies. The sea of blue chanting Dhoni’s name was resounding and well-deserved. It reminded all those who kept asking Captain Cool when he plans to retire that Dhoni makes the call, not them. The man’s still got it.
When Australia came in to bat, they were facing a target of 164 to be hit in 21 overs. Now I do not understand Duckworth or Lewis. Put them together and I am just lost. They came in, played around with the numbers and put a target based on how India batted, the number of wickets they lo…
Post a Comment
Read more

The grand Finale: India - England #GirlPower

By
The Lords did see one really beautiful match. India met England and it turned out to be a helluva encounter. The margin - 9 runs - made it a thriller match that placed you at the edge of your chair. Both the teams played magnificently and gave it all that they had for their countries. England did not put up a high total on the board, but they came back strong and stunned the Indians. The fightback was really something to watch. And England happily walked away with the cup. It was a moment of crowning glory for the British Women who fought hard in every way. The Women In Blue, led by Mithali Raj missed it by a whisker. But having said that, they have made everyone back home incredibly proud. Making it to the finals of one of the most coveted tournaments conducted by ICC should be appreciated and applauded.
A quick summary of the match.
Set to achieve a target of 229, the Indian Team looked set in their path to get their first world cup in their midst. Opener Punam Raut made sure of a g…
Post a Comment
Read more