Speak now, or forever hold your peace

A typical response we get from sports teams is that they do not have any insightful information pertaining to fans. In digging a little further, we realize that sports teams are not asking their partners (social media, merchandizing, ticketing, F&B, Corporate Sales, Sponsorship Sales, Turnstile, etc) to provide any fan information to them. All these partners have the ability to collect fan information and are willing to share it with the sports teams - if asked. (Partners realize this can only help their own business).

All teams don't necessarily know what information they need and what they will do with it. But that is ok. Our advice to teams is to just ask for whatever data the partners can provide and include this ask into the partnership contacts that you draw up. This is a solid building block for your fan relationship platform.

As far as collecting fan information is concerned, the old adage "Speak Now, Or Forever Hold your Peace" holds very true.

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Fantain is a Sports Fan Relationship Management Company that helps Sports Companies increase revenues through better understanding of fans. Visit www.fantain.com to know more.

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