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Fan Data is Gold

By Anonymous


In all our conversations with team owners of sports teams, we get the question - "why is it important for me to know more about fans?"
To us it is akin to a CPG company asking - why do I need to know who buys my shampoo? 

Our answer to this question is simply this.

You need to know more about your fans in order to -
  1. Better engage with them during season and during the off-season. Focus here is on build a loyal fan base.
  2. Sell more to them (tickets, merchandize, content, etc). Focus here is on monetizing fans better.
  3. Sell sponsorships more effectively (sponsors want to speak to fans, not to you). Focus here on monetizing fan data differently.
There are lots of other reasons why you need to know more about your fans. But these 3 reasons should convince sports team owners and managers to look seriously at Fan Relationship Management. 

Anand Ramachandran
CEO, Fantain Sports

Fantain is a Sports Fan Relationship Management Company that helps Sports Companies increase revenues through better understanding of fans. Visit www.fantain.com to know more.
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