Skip to main content

Fan Data is Gold



In all our conversations with team owners of sports teams, we get the question - "why is it important for me to know more about fans?"
To us it is akin to a CPG company asking - why do I need to know who buys my shampoo? 

Our answer to this question is simply this.

You need to know more about your fans in order to -
  1. Better engage with them during season and during the off-season. Focus here is on build a loyal fan base.
  2. Sell more to them (tickets, merchandize, content, etc). Focus here is on monetizing fans better.
  3. Sell sponsorships more effectively (sponsors want to speak to fans, not to you). Focus here on monetizing fan data differently.
There are lots of other reasons why you need to know more about your fans. But these 3 reasons should convince sports team owners and managers to look seriously at Fan Relationship Management

Anand Ramachandran
CEO, Fantain Sports

Fantain is a Sports Fan Relationship Management Company that helps Sports Companies increase revenues through better understanding of fans. Visit www.fantain.com to know more.

Comments

Popular posts from this blog

Fan Data Analytics: Key to drive sports company growth

Over the last several years, the buzz word in business and IT circles has been "big-data" and analytics. Many many articles and write-ups talk about them so I won't go into the details. You could get enough to last a lifetime with just the first few results of a Google search of these terms. But do you really know how it applies, specifically to a sports company? For long, sports franchises have been one of the biggest users of analytics. Before this was a buzz word, coaches and managers have relied up numbers and finding patterns in them to drive on-field performance. Indeed, the major leagues of the world have relied on performance analytics for everything from scouting for talent to calling the action on the field of play. But that never transcended to the off-field, more mundane but equally important task of managing the sports business. As more and more options come up vying for the fan's attention - live events, travel, other sports, TV, the Internet - the

Need for co-ed sports

Now, this is hardly a feminist piece. I am not here to tell you that women can do anything that men can and better too. One, you know it too. Two, this is hardly about women. I am not here to praise women and demand better rights. I am talking about the possibility that the entire field of sports can take a whole new meaning if gender is not made the criterion. So this is how the idea for the blog started. The Women’s Indian Cricket Team performed really well at the world cup this year. Mithali Raj praised her team for their hard work, persistence, and passion for the game. She also added that there should be an IPL tournament in the country for the women’s team now. Raj believes that the team’s fantastic game has increased the fan following for the women’s team as well and that they have earned their place here. While I am honestly not sure about an IPL tournament for women, it did get me thinking. Why not mixed sports? Now that girls play almost all the games that the guys do, w

Editor's Pick (ODI Finals): Bangladesh - Sri Lanka

The finals are finally here. Bangladesh meets Sri Lanka leaving Zimbabwe out. You might think that being home series for Bangladesh, it is really no big deal. But it really is not so. Sri Lanka lost home series. Now Australia is facing severe defeat by England. There is no such thing that it is normal for the home team to win anymore. Plus I would really like to appreciate Bangladesh for the way they are making into the big league of cricket today. If you look at the points table, you will see that Bangladesh won three out of four matches. Their points - 15 - are almost four times the score of Zimbabwe. Sri Lanka, with 9 points, made it to the finals. The last match saw Sri Lanka Beat Bangladesh. The only match that the home team ever lost. Makes you wonder if Bangladesh peaked a tad too early, doesn’t it? It was a comprehensive win for Sri Lanka. Bangladesh were 82 all out in 24 overs. Sri Lanka hit the target in less than 12 overs and won by ten wickets. It was really a o