Skip to main content

Likes Not Equal to Fans

Many of you are finalizing your social media plans for IPL 2015.  At this time, I wanted to remind you that currently the organic reach of Facebook is 6%.  What is more, Facebook is informing brands to assume an organic reach of 0%.  What does this mean to you?  It means that if you are sitting on a Fan base of 6 Million fans (or 6 Million likes, if you may) and you want to target a specific fan - you need to send 16 posts on your facebook page before your fan is reached.

What are the top 3 things you should do?

1. Do not assume a reach rate of more than 5% and do not promise a reach rate of >5% to any of your sponsors.
2. Make your message compelling, so you get more likes and shares.  This improves reach.
3.  If you have the money, go for targeted inorganic reach of fans.
4.  Ask your sponsors to spend money on marketing campaigns through your social profile.

I know I said 3 things and have given you 4.  I am glad you noticed :-)

Comments

Popular posts from this blog

Editor’s Team(PKL): Bengaluru - Chennai

Bengaluru Bulls - Squad strength: 18 (16 Indian, 2 Overseas) Defenders –  Ravinder Pahal, Sachin Kumar, Navjot Singh, Pradeep Narwal, Kuldeep Singh, Mahender Singh
Raiders – Rohit Kumar, Ajay Kumar, Sumit Singh, Harish Naik, Sinotharan Kanesharajah, Gurvinder Singh, Rohit, Sunil Jaipal All Rounders – Sanjay Shrestha, Ashish Kumar, Ankit Sangwan, Amit, Preetam Chhillar Tamil Thalaivas - Squad strength: 25 (22 Indian, 3 Overseas) Defenders – C Arun, Amit Hooda, Sanket Chavan, Rajesh, Anil Kumar, Anil Kumar, Mugilan, Sanket Chavan, T. Prabhakaran, Vijin T., Vijay Kumar, Muruthu M, Darshan J
Raiders – Waleed Al Hasani, Dong Geon Lee, Bhavani Rajput, Ajay Thakur, M. Thivakaran, K. Prapanjan, Sombir, Vineet Sharma, Sarang Deshmukh All Rounders – Prathap, Chan Sik Park, Sujit Maharana, Ananthkumar
The Bulls meet the Thalaivas. While the bulls are third on the team, the Tamil Team are last in Zone B. Tamil is a new team this season. While the bulls come in to this match after a win, the tamil talaiva…

Editor’s Pick (PKL)

The first match - UP - Bengaluru

UP Yoddha - Squad strength: 18 (16 Indian, 2 Overseas) Defenders – Jeeva Kumar, Hadi Tajik, Nitesh Kumar, Gurvinder Singh, Santosh BS, Rohit Kumar, Sanoj Kumar Raiders – Rishank Devadiga, Sulieman Kabir, Nitin Tomar, Surendra Singh, Mahesh Goud, Ajvender Singh, Gulveer Singh All Rounders – Rajesh Narwal, Pankaj, Sunil, Sagar B Krishna Bengaluru Bulls - Squad strength: 18 (16 Indian, 2 Overseas) Defenders –  Ravinder Pahal, Sachin Kumar, Navjot Singh, Pradeep Narwal, Kuldeep Singh, Mahender Singh Raiders – Rohit Kumar, Ajay Kumar, Sumit Singh, Harish Naik, Sinotharan Kanesharajah, Gurvinder Singh, Rohit, Sunil Jaipal All Rounders – Sanjay Shrestha, Ashish Kumar, Ankit Sangwan, Amit, Preetam Chhillar

My Lineup AR: Pankaj DF: Ravinder Pahal , Mahender Singh RA: Ajay Kumar, Nitin Tomar, Rishank Devadiga, Rohit Kumar

The points of some players go right through the roof. Nitin Tomar with a score of 654 and Rohit Kumar with 1018. I have seen Rohit Kumar play. He is r…

Editor’s Pick(CPL): Trinbago Knight Riders vs Barbados Tridents

The previous match, Trinbago Knight Riders vs Guyana Amazon Warriors, saw the Knight Riders win by seven wickets. Played at Queen's Park Oval, Port of Spain, Trinidad, Chasing a target of 158, TKR scored 162 in 19 overs. Colin Munro, their highest scorer, hit 70 runs. It was a fairly one-sided match with TKR staying on top for most parts.
The Knight Riders are right on top of the table, with three wins and one loss from four matches played. Their run rate of +1.680 will matter, for sure. DLS has been applied in this tournament and can be applied again. Barbados Tridents come second on the table with two wins from three matches. They earlier beat St Lucas Stars by 21 runs (DLS Method). This will be a close match, considering that both teams are in good form.
Barbados Tridents (From): Dwayne Smith, Kane Williamson, Shoaib Malik, Kieron Pollard(c), Nicholas Pooran(w), Christopher Barnwell, Akeal Hosein, Wayne Parnell, Imran Khan, Ravi Rampaul, Wahab Riaz, Raymon Reifer, Damion Jacobs…