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Likes Not Equal to Fans

Many of you are finalizing your social media plans for IPL 2015.  At this time, I wanted to remind you that currently the organic reach of Facebook is 6%.  What is more, Facebook is informing brands to assume an organic reach of 0%.  What does this mean to you?  It means that if you are sitting on a Fan base of 6 Million fans (or 6 Million likes, if you may) and you want to target a specific fan - you need to send 16 posts on your facebook page before your fan is reached.

What are the top 3 things you should do?

1. Do not assume a reach rate of more than 5% and do not promise a reach rate of >5% to any of your sponsors.
2. Make your message compelling, so you get more likes and shares.  This improves reach.
3.  If you have the money, go for targeted inorganic reach of fans.
4.  Ask your sponsors to spend money on marketing campaigns through your social profile.

I know I said 3 things and have given you 4.  I am glad you noticed :-)

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