Olympic Coverage

What does Olympics mean for you?

I have watched the last couple of Olympics in NBC in the US. The coverage was all US (understandable, though irritating) and it was all about the US players. Where they come from, their trials and tribulations, their sacrifices, the heartaches, the dizzying success, their work ethic – everything added to the narrative for me. It was always the personal story that got me and kept me tuning in and watching all kinds of sports.

This time, I am watching it in India. There is a lot more coverage of events that India is not participating in (understandable – India does not participate in much J) and so the event is truly international. But there are NO stories. This is just one event after another without pausing to cover the players involved at all. I cannot distinguish one athlete from the other. I can’t pick favourites, because I do not know much about anyone. Given this, I am unable to watch a lot of sports that I do not necessarily care about.

Give me NBC any day of the week, and twice on weekends…

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