Skip to main content


Growing up, we have been told repeatedly – winning is not as important as competing.   Events like the Olympics, with the famed Olympic spirit mantra, reinforce this message.  But how pragmatic is this notion of ‘competing’ as opposed to ‘winning’. Let us leave philosophy aside for a bit and look at this question from a purely commercial angle.

Both Roger Federer and David Nalbandian have been in the professional tennis circuit for around the same amount of time.  Early evidence suggests that both of them were equally talented (with David winning almost all matches he played against Roger).  But over the years Roger has figured out how to win – not just against David but also against the other players.  As of now - Roger has taken home 8 times more money than Nalbandian has.  (73M Vs. 11 M).  Both are top-notch tennis players and yet, the difference is so stark.

And this is just one part of the story.  The other part (and the bigger part) is the sponsorships/endorsements that these players win.  Let us look at that picture.  Andy Murray recently lost in the finals at Wimbledon.  The value of annual contracts that Murray had before the match was around £24 Mil Euros.  If he had won, it was estimated that the annual value of endorsements for Murray would have exceeded  £100 Mil.  And since he lost, it is expected that he will earn closer to £50 Mil Euros.  So the cost of losing that single match was around £50 Mil. http://www.telegraph.co.uk/sport/tennis/wimbledon/9385189/Wimbledon-2012-Andy-Murray-could-earn-100m-if-he-wins-in-final.html

So the next time you talk to your kids, what is your advice going to be?   Knowing the facts – can you truthfully say that winning is not that important??

Comments

  1. I am the other extreme. For me winning is mostly what matters.

    ReplyDelete
  2. I guess you teach them that losing battles is OK but winning the war is important and some battles are key to winning the war :)

    ReplyDelete
  3. For every sportsperson, every loss presents a learning opportunity... Each loss hurts them a lot, they take a day or two (often weeks) to come to terms with it and move on... Most people learn about their limitations and about strengths of their opponents and do a better job next time around - at least they try to... Andy Murray also would have learnt quite a few lessons, the biggest of them would probably be the 50 million euros that he lost in endorsements!! He will move on and be back only to win next year... Such is sport :)

    ReplyDelete

Post a Comment

Popular posts from this blog

Peshawar Zalmi vs Multan Sultans - Post Match Blog.

The bigger they are, the harder they fall. Ain't it true. Newcomers Sultans thrash Peshawar Zalmi by 7 wickets in PSL 2018 opener sending shockwaves through the league. Being a defending champion did take a toll on Peshawar Zalmi. Not easy walking into a tournament with everyone looking at you assuming you will win.


When the Sultans came in to bat, they had an early upset when they lost the opener for a duck. With a target of 152, it took the experienced Kumara Sangakkara to set the ship on course towards the target. He was calm and composed as he has been throughout his international career. Singles and doubles. And planned boundaries. By the time he was out, caught behind, the team was fairly stable. Shoaib Malik’s captain knock along with Kieron Pollard finished the match in style.
Earlier in the day, Peshawar Zalmi came in to bat. Apart from Mohammad Hafeez’s 59, with twenty-something runs from Dwayne Smith and Darren Sammy; the rest of the batsmen barely contributed. Like I s…

Editor’s Pick ( PKL)

Zone B match - Bengal meets Bengaluru. The Warriors and the Bulls. Wonder what the logic behind the name was. Oh well. These two teams are neck-to-neck with 22 points each. Bengaluru has played nine matches as opposed only 7 of Bengal. Which puts bengal at a better place in comparison. Bengal Warriors - Squad strength: 18 (16 Indian, 2 Overseas) Defenders –  Young Chang Ko, Ameares Mondal, Sandeep Malik, Surjeet Singh, Virender  Singh, Rahul Kumar, Shashank Wankhede Raiders – Jang Kun Lee, Maninder Singh, Deepak Narwal, Vinod Kumar, Virender Wazir Singh, Kuldeep, Anil Kumar All Rounders –  Bhupender Singh, Shrikant Tewthia, Ran Singh, Ravindra Kumavat, Vikash Bengaluru Bulls - Squad strength: 18 (16 Indian, 2 Overseas) Defenders –  Ravinder Pahal, Sachin Kumar, Navjot Singh, Pradeep Narwal, Kuldeep Singh, Mahender Singh Raiders – Rohit Kumar, Ajay Kumar, Sumit Singh, Harish Naik, Sinotharan Kanesharajah, Gurvinder Singh, Rohit, Sunil Jaipal All Rounders – Sanjay Shrestha, Ashish Kumar, Ankit…

Fan Data Analytics: Key to drive sports company growth

Over the last several years, the buzz word in business and IT circles has been "big-data" and analytics. Many many articles and write-ups talk about them so I won't go into the details. You could get enough to last a lifetime with just the first few results of a Google search of these terms. But do you really know how it applies, specifically to a sports company?

For long, sports franchises have been one of the biggest users of analytics. Before this was a buzz word, coaches and managers have relied up numbers and finding patterns in them to drive on-field performance. Indeed, the major leagues of the world have relied on performance analytics for everything from scouting for talent to calling the action on the field of play.

But that never transcended to the off-field, more mundane but equally important task of managing the sports business. As more and more options come up vying for the fan's attention - live events, travel, other sports, TV, the Internet - the war…